Expertise
Anderson Economic Group as leading experts in Market and Industry Analysis. Their team has been doing Market and Industry Analysis for many years and have had success with many clients in Michigan and many other states. Market and Industry Analysis are a core expertise and we strive to be industry leaders.

Market and Industry Analysis

Success in the marketplace comes from understanding the environment in which customers, businesses, labor markets, economic conditions, and policies interact. Our consultants and economists provide thorough analyses--customized for each client’s unique requirements--that objectively assess market supply and demand, project feasibility, regional economic conditions, business strategies, and economic conditions.  

Core Services

Economic Development and Real Estate Services

  • Location Analysis and Site Selection
    These analyses involve a close study of market and land attributes, including visibility, accessibility, transportation networks, demographics and socio-economics, supply and demand, tax climate, and regulatory environment. We carefully evaluate these factors, along with a client’s requirements, and identify potential sites for a location or relocation.
  • Real Estate Feasibility Strategies
    Our feasibility studies address retail, commercial, residential, and mixed-use projects and determine their viability in a given market.  Through a rigorous supply and demand analysis, we identify optimal volume, sizes, formats, and price points for any project. We also offer Market Snapshot Reports for those requiring a less intensive study.
  • Downtown and Community Market Strategies
    We provide strategies for attracting and retaining businesses and residents to build a strong community or downtown core.  These strategies focus on improving shopping districts, residential options, optimal land use, business recruitment and retention and economic diversification. We also offer Market Snapshot Reports for those requiring a less intensive study.
  • Regional Economic Assessments and Strategies
    These analyses of a region’s economy and demography identify opportunities to leverage strengths, diversify the industry and residential base, and overcome obstacles to growth. This allows government agencies to undertake targeted economic development strategies, make informed planning decisions, and proactively address challenges.
  • Highest and Best Use Studies
    These studies focus on site and locational attributes, and the results of supply and demand analyses for various land use categories.  We combine a number of analytic approaches, including site selection, location analysis, financial pro formas, and supply and demand studies, to help identify the highest and best use of a unique parcel.
  • Community and Economic Development
    For more information please visit our Community and Economic Development industry page.

Business and Industry Services

  • Industry Studies and Benchmarking
    These assessments allow industry groups, trade associations, and governments to better understand an industry’s size, strengths, and trends.  We can determine industry employment, average wages, growth and contraction trends, strengths and weaknesses, and estimate economic and fiscal impacts.
  • Market and Trade Area Analysis
    We apply our experience and a Geographic Information System (GIS) to provide in-depth analyses of market area. We start with a careful understanding of your business and customer base, and provide current and forecasted demographic and socio-economic data, competitor analyses, demand forecasts, target market identification, sales performance assessments, and market strategies to help you identify market opportunities. We also offer Market Snapshot Reports for those requiring a less intensive study. 
  • Labor Market Analyses and Compensation Surveys
    Our workforce assessments identify employment and compensation trends for any occupation or industry in any market. These analyses help employers determine compensation strategies, help economic developers leverage the strength of their regional workforce, and identify weaknesses and training needs.
  • Retail and Distribution Network Analysis
    We help businesses maximize their potential based on our expertise in retail economics and distribution networks.  We analyze sales performance, sales distance relationships, and market competition to help businesses achieve optimal sales performance within their current network, and to identify opportunities to restructure their network to better fit the market.
  • Demographic and Economic Assessments
    These provide a close look at the current and projected demographic and socio-economic characteristics of any area. The focus of our analysis can be tailored to fit specific needs, based on location, industry, intended use, or budget. We also offer Market Snapshots Reports for those requiring a less intensive study.
  • Trade area Delineation, Geocoding. and Custom Mapping
    With our Geographic Information Systems (GIS) software, we conduct spatial analyses that are tailored to meet any need. We can plot your geographic-based data, create custom maps, and visually display your customer locations, store or distribution network, competitor trade areas, and any other market information.

Click below to see Scott Watkins discuss our services 

Experience

Our team has experience in markets across the United States, and in a range of industries. We have worked with major retailers, automobile manufacturers and dealers, technology businesses, trade organizations, real estate developers, governments, and non-profits. We also collaborate with planners and architects on community master plans and other multidisciplinary studies, and with attorneys in matters requiring expert reports and testimony.

Rigorous Methodology; Credible Results

Our analyses use rigorous methodologies that include a combination of quantitative analyses supported by qualitative expertise. We base our analyses on the most current data from tested and reliable sources, and provide reports that fully document our methods and assumptions. As a result, our findings are thoroughly supported and clearly explained, providing our clients a clear picture of the market, and sounds strategies for moving forward. 

We also provide Policy, Fiscal, and Economic Analyses, including economic impact studies; as well as Expert Reports and Testimony in cases involving markets disputes and related matters.

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